this is for lita.
Inspired by my own abuelita, we created the world's first healthy, community-driven wellness drink.
CURA LITA is a celebration of our beautiful Mexican culture, a beverage line that honors our community's unique essence and outlook with plant magic, comforting flavors, and healthy, organic ingredients.
we stay close to the earth, and true to our heritage.
Cura Lita is born out of a sincere mission to give back to the Latino community in an affordable and accessible manner. Our focus on marketing revolves around creating a sense of familiarity, drawing inspiration from the rich traditions and the influential figures within our community, such as las abuelitas, the true reinas.In the midst of the pandemic, the stark health disparities within my own community became glaringly apparent. The loss of family members underscored a pressing need for accessible health solutions. Cura Lita is more than just a beverage; it's a response to these health disparities, providing an affordable option tailored to the unique needs of the Latino community. With every sip, we aspire to bridge the gap, offering a taste of tradition, a touch of wellness, and a step towards a healthier future for us all.
Lola Joann Vasquez Cisneros, or "Lita," grew up with her nine siblings on a boxcar traveling Mexico's railroads and the southern U.S. Her dad, Candido Vasquez, worked on that boxcar, migrating from Puruándiro, Mexico, with his wife Delores Vasquez and their kids.
From these early travels, Lita learned resilience and unity. She raised four amazing kids, passing on the lessons of love and family she learned from her mom, Delores. Lita's real passion was cooking, and her kitchen became a hub of warmth, laughter, and tradition.
Lita's recipes, rooted in heritage, tell the tale of a life well-lived. Today, as we enjoy the flavors she crafted, we toast to Lita—a matriarch whose spirit lives on in shared meals, laughter, and enduring family ties. Here's to a life full of love and a legacy that keeps unfolding, much like the tracks of the boxcar that once carried her dreams. Bottling up Lita's love—my ultimate source of comfort and joy, as she continues to grace us with her warmth and wisdom.
A Note from our founder
carlos eric lopez
Fun fact: Cura Lita is named after my abuelita (grandmother). As a kid, I couldn’t pronounce abuelita – thus, the nickname “Lita” was born.
I remember watching my grandparents celebrate life, dancing in their living room to Mexican music as gritos echoed off the ceiling. I take this spirit of celebration and love with me throughout my life.
Life should be a celebration & we can only celebrate life if we have our health. While beverage choices in the latin community are far from nutritious, that's not the only issue at play. Income inequality, large corporations making a quick buck with sugary fizzy drinks, minority education...
So we're doing it differenty.
